The supermarket industry was one of the first to recognize the potential of digital signage and to adopt it into its lap. Dynamic signage at points of sale is especially effective and helps improve the shopping experience of customers, who visit the supermarket. In fact, companies like Wal-Mart have shown that today the audience is looking for the digital messages at the store, in order to catch up on sales promotions, on what is new and more in a short time. IRUS LABS – the smartest choice for signage in supermarkets
- Custom made signage for any supermarket: Whether you manage a countrywide or local chain of supermarkets - our signage will suit you and will provide all the needs of the business. We can adjust the signage to various conditions of space, thus there should not be any need for any special preparation for the installation and/or unnecessary and expensive wiring for the entire supermarket.
- Simple to update throughout the network: You can remotely control the contents and adjust the nature of the signage to the overall branding of the network. We provide an interface that is simple to manage, so that you may update contents from your smartphone or from your office computer. Any such update is not only simple, but also economical - no need for paper signs, that cost time and money and do not get updated in real time. Moreover, paper signs look less impressive than digital signage and the messages therein are less easy to recall for the customer than the digital ones.
- Effective and easy sales promotion: Our signage system may be installed at several points according to your wishes and according to various characteristics. For example, if you wish to enhance the sales for citrus fruits only at your particular branch, you may do that, or alternatively manage a sales promotion throughout the chain. The system offers endless flexibility and real-time updates, thus there is no need to wait in order to start a successful sales promotion.
- Smart inventory management option in combination with the inventory management system Cool-Count: In addition to digital signage solutions, we provide smart systems for inventory management. You may integrate the unique system, which we developed for inventory management and monitoring in your network. The system will allow you to promote your products that are in stock, thus being alert to any product that that might run out. This system provides real-time information about the availability of products on the shelves, in industrial refrigerators and on shelves in the stores, and it notifies personnel in charge before any out-of-stock situation occurs. The combination of the system and the signage allows responding in real time to changes in stock. For example, you may offer special deals on products of which you have a lot on stock and wish to reduce or take any marketing measure you consider appropriate, in light of the current inventory status.
- Enriching the shopping experience: by way of the digital signage, you can provide added value to the visitors of your establishment. We offer impressive signage, on which you may also display sensory messages so as to stimulate the senses, short cooking videos that require a number of products, supplementary information as a service to consumers and more. The presentation of interesting information that consumers will see at the checkout line will help them pass the time of waiting in a pleasant atmosphere and even will allow you to present special offers at the checkout you wish to promote.